I AM THE 1 POP UP STORE at LAFORET HARAJUKU
Services: Promotion
I AM THE 1 POP UP STORE was held at the 1st floor entrance of LAFORET HARAJUKU in August 2022.
The visual image of “Psychic Future” and “Y2K Street Style” with vivid and bold colors; the seasonal theme for Spring/Summer 2022 were fully presented to create a colorful space that looked like a jewelry box turned upside down.
The storefront is filled with trendy accessories in a variety of materials from colorful acrylics in summer and trendy pearls, to heart and butterfly motifs and precious metals.
The store offers trendy accessories in a variety of materials at reasonable prices. Several examples of styling choices were coordinated with I AM THE 1 accessories by influencers which were showed at the store.
During the event, various in-store-only events were held, such as providing a unique shopping experience paired with influencers who visited the store, an Instagram event where customers were offered an opportunity to win a modeling experience with professional hair, makeup, and photographers; capsule toys and other offerings.
