WHAT WE DO IS SECRET @ Salon de Parfum 2024

October 2024
Space supervision, design, promotion

We showcased the fragrance brand "WHAT WE DO IS SECRET (WWDIS)," making its debut in Japan, at the "Salon de Parfum 2024," one of the largest fragrance festivals in the country, held at Isetan Shinjuku. I was responsible for the overall direction of the space, as well as the design of promotional materials and fixtures, ensuring a cohesive presentation throughout.