WHAT WE DO IS SECRET カタログ
Services: Brand Design
Role: Catalog Design, Direction
We designed the catalog for WHAT WE DO IS SECRET (WWDIS), a New York–based fragrance brand where modern sensibility meets classic elegance.
Founded by sculptor Sakurenobi, the brand embraces the concept of “a sculpture that emits fragrance.” Each unique scent, created in collaboration with world-renowned perfumers, adds a refined artistic essence to everyday life.
Every fragrance is born through collaboration with a different perfumer, resulting in a collection rich in individuality and artistic depth.
In the catalog, we maximized the distinctive design to powerfully visualize the brand’s worldview, creating visuals where form and fragrance resonate — evoking a quiet, emotional sensibility.
Role: Catalog Design, Direction
We designed the catalog for WHAT WE DO IS SECRET (WWDIS), a New York–based fragrance brand where modern sensibility meets classic elegance.
Founded by sculptor Sakurenobi, the brand embraces the concept of “a sculpture that emits fragrance.” Each unique scent, created in collaboration with world-renowned perfumers, adds a refined artistic essence to everyday life.
Every fragrance is born through collaboration with a different perfumer, resulting in a collection rich in individuality and artistic depth.
In the catalog, we maximized the distinctive design to powerfully visualize the brand’s worldview, creating visuals where form and fragrance resonate — evoking a quiet, emotional sensibility.
