I AM THE 1
"I AM THE 1" is an accessory brand based on the theme of "LIVE YOUR LIFE.
RAZY WORKS INC. is involved in planning and implementation of the concept and brand strategy of "I AM THE 1.” RAZY WORKS INC’s role is from a full A-Z brand incubation and sales of the “I AM THE 1” concept which includes brand strategy, production of skus, product photography and visual campaign work for each season in addition to managing the e-commerce site.
RAZY WORKS INC. is involved in planning and implementation of the concept and brand strategy of "I AM THE 1.” RAZY WORKS INC’s role is from a full A-Z brand incubation and sales of the “I AM THE 1” concept which includes brand strategy, production of skus, product photography and visual campaign work for each season in addition to managing the e-commerce site.
