APOTHIA & LUMIRA POP UP SHOP @Isetan Shinjuku Men’s




APOTHIA & LUMIRA will participate again this year in the “Perfume Summer Market” where various fragrance brands gather on the 1st floor of Isetan Shinjuku Men’s Building!

For three weeks from June 26 (Wed) to July 16 (Tue)

The Los Angeles-based fragrance brand APOTHIA will offer “IF,” which boasts the brand’s No. 1 popularity as a “fragrance loved by all,” as well as other popular perfumes, diffusers, and body care items.

LUMIRA, an Australian/Sydney-based fragrance brand with the theme of “Traveling Fragrance,” will introduce “NEON MOON,” a new fragrance expressing “Tokyo,” a metropolis that continues to fascinate people!



The night of Tokyo is fantastically illuminated by neon lights.

The sweet and delicate apricot blossom is followed by spicy pink pepper and black tea, and finally the warm and sensual scent of white amber and sandalwood envelopes the entire fragrance.

Other high quality and well-designed items, such as LUMIRA’s signature fragrance candles, will be available to enrich your daily life.


In addition to special gift sets available only at the store, an in-store-only campaign will also be held!

【Gift set limited to retail stores】

APOTHIA The California EDP 12ml + body lotion mini + Brand logo purse ¥7,500 (excluding tax)

You can choose IF or The California for the body lotion mini.

LUMIRA eau de parfum + 3 drawer liners + tote bag ¥16,500 (excluding tax)

You can choose your favorite fragrance for eau de parfum.

【In-store campaign】

Purchases of ¥15,400 or more (excluding tax) will receive a set of APOTHIA IF Hand Mist Mini + Roll On samples (2 types),

And for purchases of ¥20,000 or more (tax included), you will receive a LUMIRA Travel Candle, a portable size that you can take with you on your travels!

Why don’t you take this opportunity to discover a new fragrance?

We look forward to seeing you at the store.


Event Details
Location: Isetan Shinjuku Men’s Building, 1F Cosmetics
Date: June 26 (Wed) – July 16 (Tue)