WHAT WE DO IS SECRET @ Salon de Parfum 2024
Services: Promotion
Space Supervision, Design, Promotion
We showcased the Japanese debut of the fragrance brand "WHAT WE DO IS SECRET (WWDIS)" at "Salon de Parfum 2024," one of Japan's largest fragrance festivals held at Isetan Shinjuku. We managed the entire direction of the space, from promotional materials to the design of display fixtures.
WHAT WE DO IS SECRET is a fragrance brand that beautifully blends modern sensibilities with classic charm. The brand owner, "Sakurunobi," a Japanese sculptor residing in New York, aims to create a new concept of art: "sculptures that emit fragrance." The unique scents developed in collaboration with world-renowned perfumers add a special essence to everyday life.
At this event, we focused on how to make fragrances easily accessible for perfume enthusiasts. We designed original display fixtures to facilitate a hands-on experience. The inclined surface consolidates essential information for customers, ensuring that they can quickly find what they need even in a crowded venue. Additionally, it features the functionality to allow visitors to try the fragrances.
Our design aimed to create a special experience for attendees, encouraging as many guests as possible to experience WWDIS.
