THE UNSCENTED COMPANY @ ISETAN SHINJUKU

Role: Spatial Direction, Display Design, Promotion

We directed and designed THE UNSCENTED COMPANY’s first-ever pop-up space in Japan, held at Isetan Shinjuku.

Rather than simply a place to sell products or introduce the brand, the space was envisioned as an interactive experience where visitors could learn about environmental issues in an engaging and enjoyable way.
Inspired by a children’s museum, the exhibition design presented the brand’s sustainability initiatives in a visually intuitive and approachable manner. Through a playful yet intelligent spatial concept, the installation conveyed the brand’s sustainable message in a way that could be felt and experienced.