PLAN Z LOGO
Services: Brand Design
Role: Logo Design / Corporate Website Design
We designed the logo and corporate website for PLAN Z, a company that supports local brands in Hawaii.
The company name reflects the idea that there is never only one business plan — they can offer ideas from A to Z.
We expressed PLAN Z as a “behind-the-scenes” supporter of MADE IN HAWAII brands.
To show their flexibility, reliability, and vision of promoting Hawaiian culture worldwide while giving back to Hawaii, rounded shapes, creating a friendly and trustworthy design.
The website header features a photo of a Hawaiian beach.
It shows people of different ages and backgrounds enjoying the natural beauty of Hawaii, expressing the diversity and warmth of Hawaiian culture.
The tagline, “We share the value of Hawai‘i-born craftsmanship with the world,” represents PLAN Z’s mission to share Hawaiian craftsmanship globally.
