PERSONAL GYM “I” “LOKAHii” LOGO DESIGN
Services: Brand Design
Creative Direction, Logo Design, Space Coordination
We were responsible for the direction, design, and tagline for the logos of the private gym "I" and "LOKAHii," located in Tokyo.
By carving the base of "I" into a circular shape, we expressed the concept of "a place to rediscover oneself" and "fitting the body to the earth." This design reflects the philosophy of creating a space that supports each individual and fosters a healthy body.
Additionally, we oversaw the entire space design. Based on the request for "a relaxing atmosphere reminiscent of Hawaii," we carefully selected all furniture and decor items, as well as Hawaiian beach and anthurium art and framing. We considered the flow within the space to ensure that customers could enjoy a relaxing experience, meticulously choosing items to create a harmonious environment.
Through this initiative, we successfully highlighted the gym's uniqueness and appeal.
