OF ARC

"OF ARC is a Los Angeles-based jewelry brand launched in 2019, concept-designed by creative director Rickey Kim, who hails from Los Angeles and targets the youth of today's society.

We were involved in the planning and implementation of the brand's design strategy, from jewelry production to promotional activities which included campaign brand imagery and visual story telling. The edgy and innovative designs of Rickey Kim and the branding and promotional strategies proposed by RAZY WORKS INC. were successful, and the brand was well received in stores and online stores in the United States immediately after the launch.

The brand is also available in the showroom of LA ROXX, a highly conveted emporium for Los Angele’s top stylists who work with a celebrity clientele.

OF ARC recognized by celebrities in Hollywood and in global markets.