Malie Organics × herbacie POP UP @ISETAN SHINJUKU

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MALIE ORGANICS POP UP @ ISETAN SHINJUKU

Role: Spatial Direction, Display Design, Promotion

At Isetan Shinjuku, we directed the Malie Organics POP UP, unveiling the first collaboration between Malie Organics and herbacie. The event was designed as an interactive spa experience, inspired by the healing power of Hawai‘i’s nature.
In collaboration with herbacie, a self-care brand founded on the philosophy of Eastern Five Elements and herbal therapy, we introduced the new “Beauty Oil PRINCESS ROSE” along with original herbal teas. The promotion invited guests to enjoy a multisensory experience surrounded by the natural aromas and flavors of plants.
Inside the venue, the “CORNER SPA” offered hands-on treatments by professional therapists, allowing visitors to immerse themselves in the soothing scents and sensations of Hawai‘i — a truly restorative moment for both body and mind.

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Role: Spatial Direction, Display Design, Promotion

We directed and designed THE UNSCENTED COMPANY’s first-ever pop-up space in Japan, held at Isetan Shinjuku.

Rather than simply a place to sell products or introduce the brand, the space was envisioned as an interactive experience where visitors could learn about environmental issues in an engaging and enjoyable way.
Inspired by a children’s museum, the exhibition design presented the brand’s sustainability initiatives in a visually intuitive and approachable manner. Through a playful yet intelligent spatial concept, the installation conveyed the brand’s sustainable message in a way that could be felt and experienced.